Racing stripes or liveries all play a rather significant role in livening up racetracks and street circuits. Formula 1, the World Rally Championships, NASCAR, Le Mans - the list goes on. Each and every single motor racing event would most definitely have its own share of brightly coloured cars, and even motorbikes in MotoGP. Random as they may appear, some of these racing liveries do have their own provenance, deeply rooted in history or tradition. Brand sponsors, parts suppliers, manufacturers, advertisers, Here are just some of a few iconic racing liveries.
For some inexplicable reason, numerous race teams and manufacturers have been sponsored by the British tobacco brand. The white and navy blue colour scheme with gold and red accents was instantly recognisable when Rothmans-sponsored teams ran their cars from tarmac races to gravel rally stages.
Big tobacco and racing at it again, what are the odds. In the early seventies, Marlboro sponsored the now-defunct BRM racing team before going on to sponsor the McLaren F1 team, a time where Aryton Senna dominated the leaderboard, and onwards to sponsor the Ferrari team. Despite anti-tobacco sponsorship laws inhibiting the design of the newer cars, the iconic red and white livery is still favoured by many.
This is a strange one, an alcohol company sponsoring a racing team. But the Martini Racing livery is one of the best colour schemes that the world of motorsports has ever seen.
Now this is a sponsorship that makes perfect sense. An international oil conglomerate sponsoring motor racing. Multiple astonishing cars have been decked out in the company's signature zenith blue and tangerine orange colour scheme.
See that Shiba Inu on the hood? That’s what the internet has affectionately taken to calling ‘Doge’ (pronounced dodge). Through the fantastical ways of the internet, what started out as a meme has somehow turned into an actual cryptocurrency, which then sponsored a fully-fledged NASCAR team. Not quite 'to the moon', but most definitely to the races.