Borneo Motors, the authorised distributor for Toyota in Singapore, has reaffirmed its ongoing commitment to road safety, by announcing their support for the revitalisation works of the Road Safety Community Park during the 39th Shell Traffic Games.

The revamped Road Safety Community Park will have two new calling points, the Toyota Service Centre and the Borneo Motors Bridge, as part of the enhanced experience for visitors.

The move marks Borneo Motors’ pledge to promote safer roads for all, as part of Toyota’s global Start Your Impossible (SYI) initiative.

Ms. Jasmmine Wong, Managing Director of Borneo Motors (Singapore), said, “The safety of our roads is sometimes taken for granted, and we believe more can be done to reinforce that road safety should be a top priority, and ensure that our road environments are always safe for everyone. As a leading automotive brand, we are humbled to be partnering with Singapore Road Safety Council (SRSC) to play a vital role in educating young minds on the importance of road safety and its significance in everyday life.”

The ‘Start Your Impossible’ (SYI) initiative is Toyota’s ongoing commitment to transform itself into a mobility company, supporting the creation of a more inclusive, sustainable and mobile society in which everyone can challenge their impossible.

National swimmer and 2016 Olympic gold medalist Joseph Schooling has been Toyota’s ambassador since 2018, and is the face of Toyota’s safe driving and ‘Start Your Impossible’ (SYI) initiative.

To further educate youths on the importance of responsible road behaviour, Schooling was featured in three new educational animation videos on road safety for children, which were presented at the Shell Traffic Games.

The videos, which cover road safety advisories such as the importance of using designated crossings, bicycle and scooter safety, were created in a joint collaboration by Singapore Road Safety Council (SRSC) and Nanyang Polytechnic’s School of Interactive & Digital Media.

These videos will be used as educational tools during road safety talks and will be made available on the SRSC’s Facebook page and YouTube platforms.

The first video in the series can be viewed here: http://bit.ly/34R1NNE