Bridgestone Asia Pacific wins awards at 12th Annual Global CSR Awards 2020

By benchia, 26 September 2020

Bridgestone Asia Pacific has won two awards at the 12th Annual Global CSR Awards 2020, further underlining its global Corporate Social Responsibility (CSR) commitment, ’Our Way To Serve’.

The Asia-Pacific subsidiary of Bridgestone Corporation won Platinum for CSR Leadership, the highest honour in that category, for its various ongoing initiatives to raise awareness and support the research and prevention of cancer across China and Asia Pacific region.

The campaign saw a concerted effort among the various Bridgestone group companies across the Asia-Pacific region come together to undertake various cancer awareness and support initiatives.

The company also organised the Regional Step Challenge 2019 where over 20,000 Bridgestone employees from its group companies in China, Thailand, Taiwan, Malaysia, Indonesia, India, Korea and Vietnam participated and clocked over 15 billion steps to unlock donations of around US$113,000 to partner beneficiaries such as UNICEF and National Cancer Foundations across the region.

Bridgestone Vietnam, a group company of Bridgestone Asia Pacific, also won Gold Award for Best Community Programme for its “Bridgestone Squad – Complete Safety for Children in 2019” campaign which focuses on improving access to education, increasing employment opportunities as well as promoting traffic safety through education.

The campaign consisted of the “Bridge to Knowledge” initiative, where Bridgestone pledged to construct 20 bridges in flood prone areas across Vietnam and maintain them over a period of 10 years, with the first two being built in Dien Bien and Dak Lak benefitting 3,900 members of the community and helping 335 children get to school safely.

The second part of the campaign was the “Complete Safety for Kids” traffic safety education programme, which saw Bridgestone reach out to 3,000 primary school students in key cities to educate them about road and traffic safety through interactive activities since September 2019.

“Bridgestone is extremely honoured to have received these accolades, which is a huge recognition to our commitment towards contributing to society’s advancement. We would like to recognise and congratulate our leaders in the markets for their good work and thank our teammates for their active participation in these CSR programmes. Through these initiatives, we hope to continue to promote healthier communities and access to education and safe mobility. This is aligned with our global CSR commitment ‘Our Way to Serve’, where we continually work towards a sustainable society and help ensure a healthy environment for current and future generations,” said Paul Choo, Vice President of Human Resource and Corporate Social Responsibility for Bridgestone Asia Pacific.

The awards mark the third consecutive year that Bridgestone Asia Pacific and its group companies have been recognised for its CSR activities at the Global CSR Awards, which are organised by The Pinnacle Group International. The Global CSR Awards is one of Asia’s most prominent CSR Awards that recognises innovative and outstanding CSR programmes that demonstrate the company’s leadership and commitment towards being ethical and respectful towards individuals, communities and environment in the way they do business.

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