Francesco Scardaoni replaces Matteo Ortenzi as new Head of Lamborghini Asia Pacific

By topgearsingapore, 02 October 2020

Singapore - Automobili Lamborghini announces a leadership change for its Asia Pacific region.


Starting from 1 October 2020, Francesco Scardaoni will be responsible for leading the Asia Pacific team as Region Director, overseeing the regional sales, marketing and aftersales operations and ad interim continues to manage the role of Managing Director of Chinese mainland, Hong Kong and Macau.

Mr. Scardaoni takes over from Matteo Ortenzi (pictured above), who returns to Lamborghini’s Headquarters assuming the responsibility of Product Line Director Aventador.


Mr. Ortenzi has been part of the Lamborghini team for 16 years and he has held various roles with increasing responsibility, before being appointed as Chief Executive Officer of Asia Pacific in April 2018.


Giovanni Perosino, Chief Commercial Officer of Automobili Lamborghini, commented, "Asia Pacific remains to be one of the important regions with great potential for Lamborghini. We thank Matteo for his significant contribution to Asia-Pacific's regional growth for the last two years and look forward to be in close collaboration while he takes on his new assignment. At the same time, we are optimistic that the Asia Pacific region will continue to achieve its remarkable potential under the new leadership of Francesco while taking a highly cautious approach in all our planning during this period."


Francesco Scardaoni holds a degree in Mechanical Engineering from the university in Bologna. Mr. Scardaoni joined the Lamborghini team in 2009 as After Sales Area Manager for Southern Europe and the Middle East and subsequently took on the Country Manager role for Latin America, Canada and Italy. In 2013, he became the Head of Parts and Accessories of Lamborghini’s Headquarters and relocated to Beijing as Managing Director of Automobili Lamborghini Chinese mainland, Hong Kong and Macau two years later.

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