Repeat after me: twit-ar-a. This is what Shelby Super Cars has named its soon-to-be-latest offering built specifically to reclaim the fastest production car record from the Bugatti Veyron Super Sport.
This is a fine and noble endeavor. After all, the small company's dusted itself off after the SSC Ultimate Aero lost its 412km/h record to the Veyron SS's 430km/h. Now, with the Tuatara it's ready to take on the mighty Volkswagen Group again.
What's neither fine nor noble is the name. As demonstrated by SSC CEO, Jarod Shelby, in this very clip, the correct pronunciation is twit-ar-a. TWIT-ar-a? For goodness sake.
But it's not nearly as bad as any of the inductees of TopGear.com's Official Best Worst Car Names in the History of Ever Hall of Shame, which you can access by clicking here.
This list needs feeding - can you think of any we've missed?