Singapore - A special collaboration between Lexus and the Michelin Guide Singapore 2016 has been brought to life in the world of culinary art. This strategic move on Lexus' part in becoming Official Car Partner is motivated by the synergy between its cars and the world of haute cuisine, most notably masterful skill and attention to detail.
Like the master chefs featured in what is arguably the definitive culinary guide, the craftsmen and engineers at Lexus also dedicate their lives to their craft and are always sourcing for new inspiration.
"We are extremely delighted to be involved with the Michelin Guide Singapore. Chefs featured in the Michelin Guide are masters in their industry, who continually pursue perfection in their craft and exemplify the core values of the Lexus brand. Most of our luxury-focused consumers are fans of the culinary arts, so there is perfect brand alignment. Similar to how one can create memorable dining experiences through food, Lexus is also constantly creating memorable experience for our customers." explains Mr. William Choo, Commercial Director of Lexus Singapore.
We know a memorable experience goes beyond just a great car and excellent food. In fact, the collaboration has taken a step further in providing 'go-the-extra-mile' service for its customers ' with the Omotenashi (the Japanese word for hospitality) experience that Lexus holds dearly to its heart.
A customer's journey first starts at the Lexus boutique. From being accorded with a warm welcome by the Lexus Brand Concierge to individual package tailoring for each customer, all needs are attended to consistently by the team.
These levels of pampering do not only cater to new customers but also to current Lexus owners. As part of the Cr??me de la Cr??me programme, customers can enjoy immaculate hospitality like pre-selecting meals and enjoying them upon arrival while their car gets serviced. - Carmen Rosso / Photos: Lexus Singapore