The launch of the new Shell FuelSave Diesel

By topgear, 16 July 2013

Less than a day ago, Shell Singapore unveiled the launch of its all-new Shell FuelSave Diesel, its latest diesel formulation introduced to the market.

Designed to burn more effectively than regular diesel, the new Shell FuelSave Diesel has been formulated with Active Efficiency Ingredients. With this in mind, Shell has successfully invented a diesel that's set to ignite a more efficient combustion in the engine which in turn, helps improve fuel economy altogether. 

And if that doesn't already whet your appetite, the all-new diesel also contains special detergents to keep diesel injectors clean by preventing possible deposit build-ups in the long run.

For Aarti Nagarajan, General Manager, Retail Sales and Operations of Shell Singapore, cost efficiencies will always be key. In fact during her speech, she mentions the level of commitment Shell adopts in providing quality fuels and the constant need to hunt down the best ways to help customers improve their fuel efficiency.

'It is our hope that the new Shell FuelSave Diesel will help our partners make the most of their fuel, regardless of whether they're a large, established fleet, a newly established small-medium enterprise business, or an everyday road warrior like our taxi drivers,' adds Aarti Nagarajan.

On the topic of improving fuel quality over the years, Shell Fuel Scientist, Mae Ascan, goes on to share her thoughts on the brand's passion to staying committed.

'We are committed to making better fuels for the changing needs of our customers and their vehicles. From Shell Dynamin, introduced back in the early 1900s, Shell has continuously evolved its fuels that has led to the development of Shell FuelSave Diesel - our most advanced diesel formulation in Singapore yet." 

The new Shell FuelSave Diesel will be available at the same price point as its predecessor that it replaces, Shell Diesel. To find out more about the new Shell FuelSave Diesel, you can visit www.shell.com.sg/fuelsave-diesel.

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