Inevitable, yes, but also Really Quite Big News. BMW M has confirmed it intends to present an “electrically powered performance automobile for the first time” later in 2021.
Announcing a record year of sales for M cars in 2020, the Big Boss of BMW’s performance arm, Markus Flasch, is apparently looking forward to ‘presenting a completely new manifestation of the distinctive M feeling’.
At the time of the i4’s 2020 launch, BMW said its 530hp powertrain ranked it “alongside a current BMW V8”. Indeed, the i4 uses BMW’s generation 5 electrical system, and is capable of 0-100km/h in 4.0 seconds with a range of just over 595km.
Plus, it promises to be good to drive, too. What trickery M has up its sleeve to make it even pointier then, is an intriguing prospect. Watch out Tesla Model 3, etc…
The news of an electrified M car fits into BMW’s new strategy of ‘power of choice’, for which, read: any Series, any powertrain you want. Plus, there’ll be yet more M car choice the following year. Because in 2022, BMW M celebrates its fiftieth anniversary, and nothing screams car anniversary like ‘special edition’.
“If I mention the keyword special edition models,” said Flasch, “it should be clear what our customers can look forward to during the anniversary year.”
So, decision time: M440i or Mi4?
STORY Vijay Pattni