Listen up, Internet, for Top Gear has some serious industry news for you. The new super group that emerges from the ongoing FCA and Groupe PSA merger will be known as STELLANTIS.
Yep, we think you’ll agree that’s clearly the best name to come out of a mega-merger since McBusted. What a time that was.
We first heard of the merger between FCA and PSA (not McFly and Busted) back in October last year, and the news was officially confirmed in December. The plan is to make a truly global company with PSA currently huge in Europe and FCA shifting millions of cars per year in North America. For reference, the new group will become the fourth largest OEM by volume and third largest by revenue.
STELLANTIS is apparently rooted in the Latin verb “stello” meaning “to brighten with stars”, and the next step is for the group to unveil a logo that’ll become the corporate brand identity. Although in case you’re worried, none of either FCA or PSA’s current brands will have their names or logos changed.
The brands involved of course are Abarth, Alfa Romeo, Citroen, Chrysler, Dodge, DS, Fiat, Jeep, Lancia, Maserati, Opel, Peugeot, Ram and Vauxhall. Phew.
The new STELLANTIS Group says completion of the merger is expected to occur in the first quarter of 2021. So, what do we think of the new name?
STORY Greg Potts