Porsche is strengthening its presence in the emerging markets of Southeast Asia. Beyond projects, such as the implementation of the region’s first cross-border high performance charging network in cooperation with Shell, Porsche will set up a small-scale local assembly located in Malaysia with long-standing partner, Sime Darby Berhad, the exclusive Porsche importer and distributor for Malaysia over the past decade.
The site will be responsible for the final assembly of specific models for the local market from 2022 onwards.
The new facility will operate alongside Porsche’s existing European production network.
At the time of writing, we understand the vehicles assembled will specifically match local requirements and will be available for Malaysia only.
“We’re fortunate that, due to careful planning, our existing factories are more than up to the task of meeting current and future global demand for our cars,” says Albrecht Reimold, Member of the Executive Board for Production and Logistics at Porsche. “However, the new assembly site in Malaysia meets specific market needs and, although a standalone project and modest in size and capacity, it signals our willingness to learn and adapt to specific local market conditions.”
“Malaysia and the whole ASEAN is a region of great potential and we look forward to the first locally assembled models reaching our Malaysian customers next year,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche.
“As Porsche is moving into a new era of mobility, Malaysia and the ASEAN region are gaining an increasing importance. This step now is part of a long-standing initiative to keep pace with rapidly evolving customer and market demands.”