Singapore - Cycle & Carriage Singapore introduces the new Kia logo and brand purpose to Singapore as it launches the new 2022 Kia Cerato 1.6 EX and GT Line. The new Kia logo is reminiscent of a handwritten signature and features a bold, unbroken line to convey the automaker’s personal touch and commitment to bringing moments of inspiration to its owners.
The visual changes in Kia’s identity are part of the brand's "Movement that inspires" manifesto. The automaker’s aspires to greater inspire customers through products and services, as well as their experiences with the Kia brand. Hopefully it will transcend vehicle manufacturing to creating sustainable mobility solutions, as well as engage in more sustainable production.
“We are excited to bring the new Cerato to our shores, in conjunction with the launch of the new Kia logo and brand purpose. With the bold new transformation, Cycle & Carriage continues to work with Kia Corporation to deliver Kia’s brand promise and inspire our customers by offering innovative in-car spaces, exciting new products, convenient services and connectivity,” shares Mr. Eric Chan, Managing Director of Cycle & Carriage Singapore.
“Cerato is also our best-selling and most popular model in Singapore with over 18,000 proud Cerato fans since 2004 over 4 generations. Whenever Kia achieves record high sales, it has always been with the Cerato. There has been a huge progress in the new Cerato from the previous generations in design, safety and technology. We want to embrace this progress and rise above the standards of previous generations to deliver a new Cerato together with the new Kia brand badge.”
The new Cerato is available in three trims: L (from S$87,999), EX (from S$97,999) and the GT Line (from S$103,999).