Porsche Studio Singapore to open at Guoco Midtown in 2023
Singapore - Porsche Singapore Pte. Ltd., the new venture formed by Eurokars Group and Porsche Asia Pacific, announces a new partnership with real estate developer GuocoLand, and unveils the location for its upcoming Porsche Studio Singapore.
In the second half of 2023, the iconic German sportscar brand will be housed at the upcoming Guoco Midtown integrated mixed-use development at Beach Road, with the intention of delivering more customer-centric experiences and bringing the brand closer to its fans in Singapore.
“We are excited to announce the location of the upcoming Porsche Studio Singapore at Guoco Midtown today. In addition to test drives, vehicle personalisation and a selection of own and partner products, Porsche Studio Singapore aims to be a premiere brand destination with its convenient city-centre location - a place where fans and customers alike can immerse themselves in new experiences, connecting and exchanging ideas with other likeminded Porsche enthusiasts,” said Mr. Andre Brand, General Manager Porsche Singapore on the announcement.
“Guoco Midtown is an innovative development that integrates new concepts to redefine the way we work, live and play. Through this partnership with Porsche Singapore, we are glad to play a role in creating a new experiential automotive retail concept that combines innovative product showcases with authentic community engagement,” said Ms. Valerie Wong, Group General Manager (Asset Management) of GuocoLand.
Porsche Studio Singapore combines new, heritage and special Porsche car displays with an integrated F&B experience, as well as co-working and community exhibition spaces to redefine customer experiences in store.
Outside, adjacent event spaces within the Guoco Midtown development can be used as modular event venues for bigger Porsche community gatherings and family events.
“Porsche is the brand for those who follow their dreams, and with Porsche Studio Singapore, we want to dream big and create a space that is both experiential for customers and fans, but also a home for us to interact closely with our Porsche community,” said Mr. Andre Brand.
In the interim, Porsche plans to open a Porsche NOW Pop-up at Guoco Tower, from early January 2023 to the public.