Singapore - In partnership with the SP Group and Singapore's dealer for Hyundai cars Komoco Motors, Hyundai Motor Group has launched a proprietary E-mobility pilot programme in Singapore.
The E-mobility pilot aims to identify real-world customer concerns and requirements for enhancing customer value and experience and establishing a comprehensive EV ecosystem in the city state to offer convenience and peace-of-mind to EV owners.
The pilot tests a new business model: participants will subscribe to one of three monthly subscription plans that integrate customer care services and EV-charging credits.
50 participants were selected in July 2021 to experience the long-range all-electric Ioniq 5 for the next five years starting from September 2021 in tandem with the E-mobility platform.
On the E-mobility platform and the SP Utilities app, participants can seamlessly subscribe and pay for their chosen plans, locate charging points, charge and track the remaining charging credits. Under the program, subscribers can choose one of three charging credit plans - basic (60kWh/month), standard (180kWh/month), and premium (300kWh/month).
“Hyundai Motor Group is strengthening partnerships with various partners in Singapore, not only to promote innovation in the overall value chain of the automobile industry but also to introduce new mobility solutions that accelerate future mobility,” said Hong Bum Jung, Chief Executive Officer of Hyundai Motor Group Innovation Center in Singapore (HMGICS). “Starting from the E-mobility pilot, we will create the diverse EV ecosystems that are designed by and built for Singapore.”
SP Group Chief Executive Officer Mr. Stanley Huang said, “This strategic partnership is an important milestone for us to enable large-scale EV adoption through ensuring accessibility, convenience, and reliability for the EV community. The pilot will provide crucial driver insights to help us better understand and meet the needs of future EV adopters. This will allow us to design and develop EV infrastructure and smarter integrated solutions to support Singapore’s electrification journey.”
Mr. Teo Hock Seng, Executive Chairman of Komoco Motors Pte Ltd, commented, “We are honored to be part of this strategic development, demonstrating to Singaporeans what an EV ownership journey could offer. With peace of mind after-sales support by a trained technical crew coupled with robust infrastructure and mobility solutions, I believe this exercise will be a good benchmark for those considering switching to full electric. We hope more people will join in this electric motion.”