Porsche unveils massive new outlet in Johor Bahru
Massive Porsche Centre Johor Bahru is located in Danga Bay
Danga Bay, Malaysia – Porsche Malaysia celebrated the official opening of Porsche Centre Johor Bahru recently, with state-of-the-art features that set it apart from the brand’s other retail sites in the country.
Built with an investment of over RM28 million, the new three-storey facility which is located at Danga Bay, spans across 5,412-square metres.
Inside, a clear focus on customer-centric brand experiences is seen, reflecting the latest “Destination Porsche” architectural concept with modular areas that can be flexibly integrated and adapted.
The modules within Porsche Centre Johor Bahru include new model Highlight display, E-Performance, Porsche Classic, the Fitting Lounge, Delivery Bay, and Certified Pre-Owned cars.
The new lounge area provides a conducive social space for customers to consult with knowledgeable and highly trained Porsche staff, whilst also giving the Porsche community a cosy environment for gatherings.
The new Porsche Centre Johor Bahru also offers e-sports racing simulators for sports car enthusiasts to hone their driving skills while igniting their fascination for the brand.
Visitors can experience the adrenaline rush of virtual motor racing, engage in a friendly time attack with friends, and even gear up for the real racetrack, all from the comfort of the new showroom, as well as other Porsche Centres nationwide.
The new dealership architecture features a full-length light well, allowing as much natural light as possible to enter the building. This minimises light fittings and reduces electricity consumption.
To demonstrate commitment to the future of mobility, the new Porsche Centre Johor Bahru is also well-equipped with 175 kW high performance Direct Current (DC) charging points and 22 kW Alternating Current (AC) charging points. These are available exclusively for use to all Porsche Taycan owners by Sime Darby Auto Performance.
Porsche Centre Johor Bahru is also the first ‘4S’ Porsche Centre in Malaysia, where Sales, Service and Spare parts supplies are integrated with Porsche-certified Body & Paint, capable of high-quality paint restoration and bodywork repairs. With the use of advanced reconstructive repair techniques and materials, the effects of time and wear can be minimised or restored to showroom condition.
Featuring nine service bays, the Porsche Centre Johor Bahru service workshop is equipped with the latest technology and tools, highly certified and skilled technicians, and uses genuine Porsche parts for maintenance and repair services.
Formulated by Porsche AG, only water-based paint is used at the body and paint workshop, which minimises impact to the environment and improves working conditions for body and paint technicians.
Equipped with ventilation and filtration systems specifically designed to reduce airborne particles, the custom-made spray booths are set at an ideal temperature to ensure optimal painting conditions. During the drying process, the environmentally friendly infrared heaters increase the air temperatures to 65°C for durable results as per Porsche AG’s standards.
Porsche Centre Johor Bahru is also the first Porsche Classic Partner in Malaysia. This brings with it a host of benefits and new opportunities including technical support, availability of genuine Porsche spare parts, direct access and interaction with Porsche AG Classic and special procurement process for classic vehicle parts that are no longer available.
Upon arrival at the facility, a Porsche Classic flag proudly welcomes visitors and owners of classic Porsche cars.
Within the showroom, Porsche Classic is represented by a Classic Module, displaying a heritage model from the iconic German sportscar brand to inform or enhance the heritage-themed brand experience for customers and fans alike.
STORY Gokul Kandiah