Porsche posts 2021 record sales figures, with 51 per cent sales jump for Porsche Asia Pacific
Singapore - Porsche delivered 301,915 vehicles to customers worldwide in fiscal year 2021, an increase of 11 per cent compared to 2020.
In particular, Porsche Asia Pacific contributed to the global sales growth with a record- breaking 51 per cent sales jump compared to 2020.
Based in Singapore, Porsche Asia Pacific oversees 13 countries: Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, New Zealand, the Philippines, Singapore, Sri Lanka, Thailand and Vietnam
The Taycan was the second-best selling model for Porsche in Asia Pacific, as Porsche's all-electric vehicle accounted for nearly one in every four cars sold in the region. Battery electric and hybrid-electric models further accounted for 45 per cent of total Porsche sales in Asia Pacific.
"For a niche sportscar brand like Porsche, sitting just outside the Top 10 best-selling car brands in Singapore is already a positive result," said Mr. Jason Lim, Managing Director of Stuttgart Auto
Of the Porsches registered in Singapore, we understand that the Macan and Taycan were the most popular models, making up approximately half of the tally.
“Our passionate Porsche customers and their continuous support throughout 2021 has resulted in Porsche sitting just outside the Top 10 best-selling car brands in Singapore. For a niche sportscar brand like us, this is a positive result,” said Mr. Jason Lim, Managing Director of Stuttgart Auto.
“The Porsche Macan was our strongest performer for 2021, accounting for just over a third of total sales. The Taycan outsold all other models and emerged our second-best seller, signaling a clear shift in our customers’ preferences toward electromobility. At the heart of Porsche, our high-performance sports cars and GT models remain a strong focal point for customers and fans alike, with strong interest received for cars such as the recently-launched 718 GT4 RS.”
(Click HERE to read about the time the Taycan 4S met a 964 C4)
“Despite the challenges posed by the semi-conductor shortage and the disruption caused by the Covid-19 pandemic we have been working hard to enable more customers than ever before to fulfil their dream of owning a Porsche," says Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. “Demand remains high and our order books are looking very robust, so we start 2022 full of momentum and confidence in all regions of the world.”
“The overall result is very promising and shows the strategy to further electrify our fleet is working and is in line with demand and the preferences of our customers. At the same time, unit sales are not the decisive factor for us. Rather, we want to stand for exclusive and unique customer experiences and will continue to expand these worldwide," says Detlev von Platen.
PHOTO Zotiq Visuals for TopGear Singapore