Porsche Asia Pacific delivered 3,025 vehicles in the region together with its importer partners in 2019, recording an increase of 41 per cent year-on-year, making it one of the fastest growing Porsche regions in the world.
New Zealand was strategically included in the ranks of Porsche Asia Pacific back in 2019, and emerged as one of the best performing markets overall, along with Singapore, Thailand, and Vietnam.
New Zealand delivered 415 Porsche sportscars, Singapore handed 591 vehicles over to customers, while Thailand and Vietnam recorded 922 and 326 units sold respectively.
Unsurprisingly, the Cayenne and the Macan saw significant growth, surpassing 1,000 units for each model line. The Cayenne more than doubled in volume, seeing an increase of 154 per cent with the SUV being delivered 1,070 times in the region.
(Click HERE to read our Porsche Cayenne review)
The results also confirmed the popularity of the Cayenne plug-in hybrid model, which made up more than half of the total Cayenne deliveries (53 per cent). The Macan grew by 84 per cent with 1,090 units delivered.
The iconic Porsche 911 continued to fascinate with 352 units handed over to customers, recording a 16 per cent increase. Customers received 312 vehicles of the Panamera and 201 vehicles of the 718 series.
(Click HERE to read about the time a 997 Turbo met the 992 Carrera 4 S)
Porsche enthusiasts had plenty to be excited about in 2019, which saw a host of exciting sportscars. The revival of the 911 Speedster was a fitting swansong for the previous type 991 generation as Porsche welcomed the eighth generation of the iconic 911, the 992, in the markets.
(Read about the 911 Speedster HERE)
(Click HERE to read our type 992 911 Carrera S review)
Customers were also given a taste of what 2020 has in store for Porsche in the region. The Cayenne Coupé began arriving in markets as a sportier derivative and a true athlete of the SUV segment.
(Click HERE to read our Cayenne Turbo Coupe review)
The all-electric Taycan made its regional debut with a spectacular drone performance at Marina Bay in Singapore, in an unprecedented collaboration with Star Wars ahead of market launches planned for 2020.
(Check out the Singapore preview of the Porsche Taycan Turbo x Star Wars HERE)
In addition, the introduction of the 718 Spyder and GT4 models made headlines in Asia Pacific.
“2019 was a momentous year for Porsche Asia Pacific. The strong performance across markets was a result of the attractive product portfolio, which stirred customer excitement for the Porsche brand and sportscars. Our success was also possible because of the strengthened market and business development strategy built together with our business partners in the region,” said Mr. Arthur Willmann, Managing Director of Porsche Asia Pacific.
Porsche enters the era of electromobility in 2020, as it welcomes the new Taycan, the first all-electric Porsche. As a pioneer in sustainable sporting mobility, Porsche will also compete in Formula E for the first time in the region, namely in Jakarta, Indonesia.
(Our Taycan Turbo S review is HERE)
Motorsport fans in Southeast Asia will be pleased to learn Porsche will further intensify racing activities with Porsche Carrera Cup Asia events in Vietnam (Hanoi Street Circuit), on top of the races in Singapore (Marina Bay Street Circuit), Malaysia (Sepang International Circuit) and Thailand (Bangsaen Street Circuit and Chang International Circuit).
(Click HERE for a behind-the-scenes peek of the 2019 Porsche Carrera Cup Asia series)